Wiazrds of Waveryly Place Thingy...

Some how this caught my eye:

It says "Help the Wizards! Find the hidden Family Wand, Forbidden Book of Spells, and Stone Of Dreams!"

In the spoilers is this:

But how do we find these items? Cinema? (which does have a Wizards Of Waverly Place thingy) Do we have to use proxies? Keep in touch, once I find out I will post it! :)
If the items are for free you will also know!